SmartTVs started coming on the scene in a meaningful way around 2014, and by 2022, they had transformed how many of us consume “TV” – from intuitive guides and features for presenting SVOD, AVOD, and FAST channels – twinned with a panoply of apps, for any interest or lifestyle. They delight consumers with dazzling 4K displays and window-pane models that effortlessly fit into any home décor style. Interactive apps from Netflix and Disney to specialty cooking and video games all blended into the fabric of what was once a one-way broadcast medium, transformed by digital technologies and an ever-expanding broadband grid covering 100s of millions of HHs. Transformative.
