Thank u, next: Ariana Grande makes history
In 1964, the Beatles broke records as they simultaneously occupied the top three spots of the Billboard Hot 100 with their hit songs “Can’t Buy Me Love,” “Do You Want to Know A Secret?” and “Twist and Shout.” This week, nearly sixty years later, New York-Italian pop singer Ariana Grande has achieved the same accomplishment as three singles from her fifth studio album take the lead among the most popular songs in the world.
The charting singles from Grande’s latest album, “Thank U, Next,” taking over the Hot 100 include “7 Rings” at number one, “Break Up With Your Girlfriend, I’m Bored” at number two, and “Thank U, Next” following at number three. Released less than six months after Grande’s fourth studio album, Grammy-winning “Sweetener,” the record was a pleasant surprise for her fans. While “Sweetener” was announced through an extensive multi-media marketing campaign, including a mixed reality experience and various social media stunts, Ariana Grande only teased the lead single of “Thank U, Next” via Twitter one day before its release. With a video that broke YouTube and Vevo streaming records, the tune set the tone for an album reflecting on Grande’s past relationships and her personal struggles of the last few months.
The pop singer had made headlines in late 2018 for her split from fiancé Pete Davidson, following the tragic death of ex-boyfriend and fellow artist Mac Miller. A personal crisis that could have been reason for other artists to take a break seems to have inspired Grande: she reportedly recorded her latest album within just two weeks. The singer used the momentum of bad press and extreme publicity to her advantage - and it paid off. “Thank U, Next” debuted at No. 1 on Billboard 200 chart as the most-streamed pop album ever. Now, by claiming the top three of the Billboard Hot 100, Ariana Grande has broken yet another record, making her one of the biggest pop stars of today.
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