Media Solutions

Résultats d’un sondage sur la diffusion de la musique d’ambiance dans les petites entreprises canadiennes

Stingray — Thu, 26 Sep 2019 23:04:31 +0000

Résultats d’un sondage sur la diffusion de la musique d’ambiance dans les petites entreprises canadiennes Stingray Fri, 09/27/2019

Saviez-vous qu’une licence est requise pour diffuser de la musique d’ambiance dans les petites entreprises?

Une étude menée par Léger pour le compte de Stingray jette un nouvel éclairage sur la connaissance limitée manifestée par les propriétaires de petits commerces du pays quant au cadre juridique gouvernant la diffusion musicale dans l’espace public. Selon les résultats du sondage, 82 % des propriétaires d’entreprise ne sont pas conscients de la législation en vigueur et de leurs obligations envers les auteurs-compositeurs et les interprètes.

Bien que la musique soit considérée comme essentielle par 71 % des répondants, seulement 11 % payent les droits de diffusion qui sont dus aux créateurs. De même, 63 % des répondants n’étaient pas au courant des lois les empêchant d’utiliser leur compte de diffusion musicale en continu personnel pour faire jouer de la musique dans leur commerce. Le sondage révèle également que malgré que 48 % des propriétaires d’entreprise estiment qu’il est important de diffuser de la musique canadienne, seulement 18 % se disent disposés à payer les tarifs requis aux titulaires de droits.

Selon les conclusions du sondage, une majorité de propriétaires d’entreprise ne réalisent pas qu’une licence est requise pour diffuser de la musique dans un espace public, sans quoi ils s’exposent à des amendes pour violation des droits d’auteur et aux actions en justice pouvant être entreprises par les sociétés de droits d’exécution.

Tirant parti de plus d’une décennie d’expérience de la distribution musicale, Stingray offre aux entreprises un service clé en main pour diffuser de la musique en toute légalité dans les espaces commerciaux, à un prix abordable même pour les entreprises de taille modeste. Les centaines de chaînes musicales offertes par Stingray sont conçues spécialement pour les entreprises, exemptes de publicité et filtrées de toutes paroles inappropriées, et font la promotion du contenu et des créateurs canadiens.

Consulter l’étude sur la diffusion de la musique d’ambiance dans les petites entreprises canadiennes

Visionner la vidéo VoxPop:

Visionner le témoignage de l’auteure- compositrice-interprète Laurence Nerbonne et de Audrey Gauthier, V-P marketing et commerce électronique de Little Burgundy:

Soul & Funk | Customized Background Music | Expert's Choice

Adriana — Mon, 05 Aug 2019 14:09:25 +0000

Soul & Funk | Customized Background Music | Expert's Choice Adriana Mon, 08/05/2019

At Stingray Business, we improve your brand experience with our range of industry-leading customized music solutions. Whether you prefer country, classic hits, funk, lounge music, soul, or anything in between, we offer an extensive range of channels personalized to your business’ brand image.

In this edition of Expert’s Choice, we sat down with our new musical programmer, Julie Mondor, to learn more about her debut at Stingray Business and how her experience is an asset to channel programming.

How have your first few weeks at Stingray been?

It’s been going great. I’m lucky to have joined such a great team that is helping me develop the skills needed for the position. I still have a lot to learn.

What’s your favorite kind of music to program in your channels?

I love funk, boogie, and soul. That’s my niche. Therefore, when new artists or bands come out with soulful or funky tracks, it’s exciting because that means this genre is still relevant and in demand. A lot of pop songs these days are based on the funk tradition, like those by Bruno Mars or Lizzo. I think clients enjoy this programming because they want an alternative to radio hits that is still accessible and blends well with Top 40. It’s also playful, feel-good music that makes you want to dance.

For which business would a funk, boogie and soul channel be best suited?

Cocktail bars, smaller clothing boutiques, designer ateliers— clients who want uplifting music that isn’t necessarily house or EDM. Third-wave coffee shops might turn to programming neo-soul and R&B instead of the typical “coffee house” playlist of jazz, folk, or singer-songwriter artists. I’m thinking about small businesses that aim to create a unique vibe rather than cater to a larger, mainstream audience.

What mood does this kind of music create?

Whether a soul or funk track is sad, happy, or angry, it moves you. It makes you feel something. A rolling bassline, funky keys, ebullient horns, and a strong soulful voice that gives you goosebumps: this is what makes the genre so powerful. It is usually recorded by live musicians. You can feel the organic, collaborative spirit when you listen to this music.

I’ve heard you’re a DJ. What does your DJ experience bring to your abilities to make customized playlists for your clients?

As a DJ, one of your most important tasks is reading your audience and being receptive to them. You have your musical preferences, but you need to be receptive to how the crowd responds. It’s a fine balance weaving your favorite music into what a larger audience would like. As a DJ, I take my audience on a journey that varies in mood and energy depending on time or atmosphere. You might want to gently warm up the crowd at the beginning of the night, or it might be time to fire them up! This is similar to “dayparting” music for Stingray clients; time of day dictates the kind of music we program. I’m only three weeks into my position as a music designer, but a large part of the job is listening to the client and understanding the vision for their brand. You might make suggestions, guide them in a certain direction, but that’s a collaborative process that ends with the client being totally happy with the final product. This takes a certain amount of intuition, which every good DJ has.

If you could create a playlist for any business, which one would it be? Why?

During my training process, I got to create a station for an imaginary business. I pretended it was a Caribbean restaurant, so I programmed reggae, rocksteady, lovers rock, kompa, and American soul. A lot of Jamaican artists have covered soul tunes, so all these styles blend nicely. If it were to be open late, I could program more energetic stuff like soca, zouk, and afrobeats, which I’m less familiar with, so it would give me a chance to research these genres.

How do you put your personal touch on a client’s playlist while still creating what they want?

It’s all about finding what I call transition tracks that connect the dots. Maybe a client wants hit list pop, in which case I could suggest including some new funk-leaning pop tracks too. If a client wants classic rock, I could program some soulful, bluesy rock that can transition over to classic funk. But of course, it has to be done according to the client’s vision.

Which music solution suits your business best? Visit our website or contact us at businesssales@stingray.com to learn more about how you can get access to our music!

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Customized Background Music Influences Your Restaurant's Customers

Adriana — Mon, 22 Jul 2019 15:06:26 +0000

Customized Background Music Influences Your Restaurant's Customers Adriana Mon, 07/22/2019

70% of Canadians say that hearing music makes them stay longer in restaurants. Consequently, testing which music compliments the dining experience best is important for restaurant success. According to the vice president of licensing of SOCAN, finding and selecting music that reflects your brand should be part of the restaurant’s overall marketing strategy.

Ways music can influence your customers’ perceptions, emotions, and actions.

Speed and Genre of Music

The speed of music influences our perception of time.

Exposure to fast-paced music can cause us to feel like time is moving faster, while slow-paced music can have an inverse effect. By playing faster music, your customers may feel as if they’ve been in your restaurant for a shorter time than they actually have, which can lead to increased table turnover. Slowing music, conversely, can cause your customers to remain in your restaurant longer and potentially buy more food and drinks.

Music can also be identified as simple and complex music. Complex genres like heavy metal and jazz take more focus to listen to than simpler genres such as pop or hip-hop. Using complex music can be more distracting to customers, which can affect your restaurant in a negative way. Simple music, on the other hand, can easily complement your restaurant’s decor and food.

Mood

It is best to play major key songs in your restaurant so your customers can develop positive brand associations. These key songs consist of a happy sound. Major key sounds can make your staff seem even more friendly, affecting your customers’ perception of someone else’s mood in a good way.

Perceived Price

The right type of music can influence how customers perceive menu items. For instance, if your restaurant is expensive, classical music might defeat the shock of expensive prices and result in higher sales. On the other hand, some restaurants make the mistake of creating an atmosphere that creates an expectation of high prices but then play fast-paced pop music to increase table turnover.

For the reasons mentioned above, it is important to work with someone who knows which music strategy works best for a specific industry. uses custom, brand-focused music to elevate the customer and employee brand experience. Not only do we offer genre-specific playlists to suit any mood, but we also create tailor-made ambiances for commercial spaces.

Explore our music library or contact us at businessmarketing@stingray.com if you want to build a custom playlist!

Source:

http://www.payandsplit.com/drop-the-check-1/5-ways-background-music-can-influence-your-restaurants-customers

https://www.restobiz.ca/music-increase-restaurants-profits/

https://unsplash.com/photos/6bKpHAun4d8

Listen now - links

https://unsplash.com/photos/6bKpHAun4d8

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Taking Control of the Retail Environment with Licensed Music

Adriana — Mon, 06 May 2019 18:04:16 +0000

Taking Control of the Retail Environment with Licensed Music Adriana Mon, 05/06/2019

Have you ever experienced frustration due to repetitive music playing at your favorite coffee shop? You’re not alone! A recent CBC article reported on how Starbucks workers took to Reddit to complain about how they had to listen to the same music all day. Not only does repetitive music create an undesirable work environment, but it is also said to be a “serious workers’ rights issue” for many individuals who have been working in restaurants and bars for years.

Repetitive music has become a problem in some industries, and employees consider music to be an important factor in helping to create better working conditions.

Choosing the right music environment makes a difference!

A study conducted by Applied Ergonomics concluded that playing the right background music at work can even lead to economic benefit and raise efficiency within the workplace.

Using background music as a tool to improve working conditions can result in having happier employees and happier customers as well. Choosing specific music for certain tasks can help develop a motivating routine.

For the reasons mentioned above, it is important to work with someone who knows which music strategy works best for a specific industry. Stingray Business uses custom, brand-focused music to elevate the customer and employee brand experience. Not only do we offer genre-specific playlists to suit any mood, but we also create tailor-made ambiances for commercial spaces.

Do you now feel like exploring our music library? Contact us and choose from our unrivaled selection of background music channels or develop your signature sound with a branded channel.

Sources
CBC, Science Direct

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A New Era for Brick and Mortar

Olivia — Wed, 30 Jan 2019 22:44:05 +0000

A New Era for Brick and Mortar Olivia Wed, 01/30/2019

Traditional retail is dead. You’ve heard it before, and you will surely hear it again. A new era for brick and mortar has begun, and it is one that focuses on the customer’s in-store experience. Brick and mortar retail has to adapt to retain customers and stay relevant in a world where everything is seemingly moving online.

A Global Research Report on Elevating the Customer Experience conducted by Walnut Unlimited has found that 78% of shoppers say the in-store atmosphere is key in opting to make an in-store purchase vs. online. So what contributes to the in-store atmosphere? We will discuss two key elements.

Music matters

Music matters, regardless of the industry. A well-thought-out music strategy that aligns with your brand identity can elevate the in-store atmosphere. This holds true for restaurants, hotels, coffee shops, grocery stores, and even banks! In fact, according to the Walnut study, music is the number one factor that contributes to lifting a customer’s mood. But beware, having the wrong type of music for your brand can be just as powerful, with 57% of shoppers saying they would disengage if a brand makes poor music choices. So be mindful when choosing the music for your establishment and consult industry experts for help.

Visuals

The next element that contributes to a positive in-store experience are the visuals. Gone are the days of traditional in-store posters and flyers. Retail (See Sports Experts), QSR’s, pharmacies and financial institutions are all leaping to digital signage, and rightly so. The study found that 58% of consumers say engaging video content has a positive impact on their shopping experience. Digital signage is an extremely flexible solution that can be used in many forms. Some examples of digital signage are interactive touch screen kiosk that clients can use to explore the store's product offering, video walls with engaging content, store-front LED screens displaying promotions that entice clients to enter your store and more. Like music, visuals matter regardless of what industry you are in.

Together, well-executed music and visual in-store strategy will lead to a positive experience for the customer. It will also keep the customer in-store longer, and certainly keep them coming back for more!

Visit our portfolio to learn more about how our clients have implemented music & digital signage solutions in their businesses, or contact us at businesssales@stingray.com to learn more about how your business can benefit from a similar strategy.

Sources:

https://www.businesswire.com/news/home/20190114005841/en/Sensory-Experiences-Drive-9-10-Shoppers-Stores

Stingray Business

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